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Press releases, newsletters, press conferences and meetings are just a few examples of how a company can communicate, involving opinion leaders to manage the flow of information through the market. This is particularly valuable in times of economic recession, when a well-coordinated PR action results in a winning and competitive image, even with a limited investment.

Besides, the Chinese character used to represent the recession uses two concepts simultaneously: danger and opportunity... m&cs helps companies to turn a recession into an opportunity for growth!